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There is nothing worse than knowing your carefully prepared presentation is being received by teleconference attendees who are sitting in their pyjamas with their handset muted, playing Solitaire. Video conferencing has come of age and promises to put a unit on every desk and an end to unprofessional attire – at least from the waist up, in true newsreader fashion.
The Limitations of Teleconferencing
With an increase in decentralised work arrangements and consequently communication, teleconferencing is increasingly being employed as a more cost and time effective option in preference to flying staff around. The limitation of an audio conference is the lack of visual nuances and subtle cues. Your communication is always compromised and less effective.
Being at the receiving end of a teleconference is also frustrating with attendees trying to distinguish voices and thoughts. The presenter’s polished presentation loses impact across the telephone exchange.
Video Conferencing Comes of Age
Previous generations of video conferencing systems ran over expensive ISDN lines and were very complex to use. This dragged usage down rather than up. For organisations who invested early in video conferencing, the experience was often poor, cumbersome and complex. These systems were typically deployed for exclusive boardroom use and often ended up relegated to the corner of the boardroom collecting dust.
IP is the Platform Enabling Video
With the rapid and broad adoption of IP, video conferencing has undergone a rebirth. Convergence over IP from the foundation of a single, secure network enables organisations to easily add new technologies such as video.
According to a recent Frost & Sullivan report, So you have VoIP Now What? Video Enabling your IP Network, “companies that deploy only Voice Over IP aren’t maximizing their network investment…Adding on video is simple, delivers numerous productivity benefits, and shortens ROI for that initial IP investment.”
Video can now cost-effectively reach beyond the boardroom and into the broader business communications toolbox, along with the telephone and email.
IP video conferencing will become a mainstream enterprise application, becoming to the user, what the first spreadsheets were 20 years ago.
What the Market
Analysts Say
According to Denise Culver research analyst with Light Reading, "Thanks to the ubiquity of IP networks, it appears that video conferencing is finally poised to come into its own as a mainstream service."
“Development of inexpensive, high quality products is broadening IP video conferencing's appeal beyond large enterprise,” Culver adds. “Recent uptake has been most pronounced in a wide range of business sectors and company sizes,” she says.
With recent IP Video Conferencing technology, high quality video is even available across the public Internet – and it can be done securely!
The world’s largest provider of high quality IP video conferencing solutions is Tandberg. Generation-e was recently signed by Tandberg in Australia to provide IP Based Video Conferencing solutions based on our expertise on building QoS enabled networks.
For full details on the Frost & Sullivan report
(So you have VoIP
Now What? Video Enabling
your IP Network)
call us on 1300 553 088.
Click here or call 1300 553 088 to set up a video conferencing demonstration or to speak to a consultant.
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